Tinkoff.ru crowned as No. 1 mobile banking website in Russia
Tinkoff Bank’s website was named the best mobile website among Russian banks, according to a review by Google and CXPartners.
Google looked into 341 most visited retail and finance websites in 15 EMEA countries to identify those which are best in terms of mobile friendliness. As part of the review, experts tested usability metrics (including speed) across Russia’s ten most popular finance and retail websites.
Tinkoff Bank’s mobile website ranks first among Russian banks (80%). Russian Agricultural Bank (77%), Promsvyazbank (66%), Binbank (64%) and VTB24 (63%) also made it to the Top 5 bank websites.
Tinkoff Bank’s mobile website was also recognised as the leader in the following categories: On-Site Search (80%), Registration and Conver sion (91%), and Mobile Design (92% shared with Binbank). Google specifically praised Tinkoff Bank’s superb search capabilities: Tinkoff.ru displays key actions right on the main page, and the website’s menu of the bank’s products is intuitive and easy to understand.
«Our mobile website is a major priority for us. We are in the process of migrating to a new platform that is set to improve user experience and considerably reduce the page load time,» commented Kirill Bobrov, Tinkoff Bank’s Vice President, User Acquisition.