This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.
Israel, Russia, US, UK
Minority stake

Gett was founded and is managed by serial entrepreneurs. It is one of the leading global players in on-demand transportation market operating in four countries including Israel, Russia, UK and US. As the taxi industry is undergoing a structural shift with both supply and demand migrating from street hail and phone service to two-sided mobile marketplaces, Gett has an opportunity to capture the strong growth of this market. On top of that, Gett was one of the first to launch a comprehensive solution for corporate clients, which now generates a considerable portion of the company’s gross profit.

Other projects


24 November 2020

21 years later….

Letter from Baring Vostok Senior Partner Elena Ivashentseva to colleagues and friends in relation to Ozon’s IPO
04 September 2012

The OZON Group has today announced financial results for its second quarter ended June 30, 2012.

The company’s growth rate is reported at 78% in USD, up to $232M, and 91%* in Rubles, up to 7.1B Rubles.

"After coming off of a benchmark year for The OZON Group, 2012 began with the pivotal acquisition of which has strengthened the already fortified leadership of OZON in the marketplace," said Maelle Gavet, CEO of OZON Holdings. "Efforts for the past six months have been concentrated on furthering the growth of OZON as a whole while blending and to band together seamlessly. It has been a very organic and prolific progression."