- Moscow, Russia
- Year of initial investments:
- Large minority stake
Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods from the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.
Every day Mamsy offers its customers a new flash sale limited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.
After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.