This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.


The only flash sales etailer of branded Baby & Kids goods in Russia
Moscow, Russia
Year of initial investments:
Large minority stake

Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods fr om the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.

Every day Mamsy offers its customers a new flash sale lim ited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.

After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.

Other projects


24 November 2020

21 years later….

Letter from Baring Vostok Senior Partner Elena Ivashentseva to colleagues and friends in relation to Ozon’s IPO
19 November 2019

TJX acquires 25% of Familia.

A Baring Vostok portfolio company Familia – Russia’s leading off-price apparel and home fashions retailer – announced that the TJX Companies has acquired a 25% ownership stake in the Company from existing shareholders for USD 225 million.
11 November 2019

Media Statement.

Baring Vostok statement regarding the decision of the Moscow City Court to refuse changes to Ivan Zyuzin's and Vagan Abgaryan's pre-trial detention measures.