- Moscow, Russia
- Year of initial investments:
- Large minority stake
Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods fr om the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.
Every day Mamsy offers its customers a new flash sale lim ited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.
After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.
The company’s growth rate is reported at 78% in USD, up to $232M, and 91%* in Rubles, up to 7.1B Rubles.
"After coming off of a benchmark year for The OZON Group, 2012 began with the pivotal acquisition of Sapato.ru which has strengthened the already fortified leadership of OZON in the marketplace," said Maelle Gavet, CEO of OZON Holdings. "Efforts for the past six months have been concentrated on furthering the growth of OZON as a whole while blending Sapato.ru and OZON.ru to band together seamlessly. It has been a very organic and prolific progression."
Baring Vostok Private Equity Fund IV invested 50 million dollars to support further growth of Tinkoff Credit Systems (TCS).