This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.
SladCo

SladCo

One of Russia’s largest confectionary producers, currently a part of Orkla. Exited in 2005
Location:
Moscow, Ekaterinburg, Ulyanovsk, Russia
Years:
1996-2005
Shareholding:
controlling stake
Exit:
Sale to a strategic investor

In December 2004, United Confectionaries B.V., which had a controlling stake in the group of companies, was sold to Orkla Foods, Norway.

SladCo was established in February 2001 based on the Confi confectionery plant in Ekaterinburg, Volzhanka in Ulyanovsk and Zarya in Kazan.

Development stages:

  • The financial crisis in 1998 severely impacted the confectionery market in Russia. A positive consequence of the crisis for Russian manufacturers was the almost complete disappearance of imported confectionery products from the Russian market.
  • After a profitability analysis, the range of products was reduced at all three plants: at Confi from 400 to 200 products, at Volzhanka from 300 to 150 products, and at Zarya from 200 to 90 products.
  • 3) A new brand, “Sladko”, was created and developed in a comprehensive advertising campaign on TV and in other media. Within 2 years, it became one of the best recognized national brands in the Russian confectionary sector.
  • Due to additional investments by the funds, the plants were modernized and expanded to increase processing capacity. Production and administrative expenses were reduced, and the distribution network was made more efficient.
  • The company’s sales grew from 75,000 tons in 1998 to 93,000 tons in 2004. The company’s net profit grew to $6.5 million in 2004 (in 1998 the total loss was $20 million).

Other projects

News

04 September 2012

The OZON Group has today announced financial results for its second quarter ended June 30, 2012.

The company’s growth rate is reported at 78% in USD, up to $232M, and 91%* in Rubles, up to 7.1B Rubles.

"After coming off of a benchmark year for The OZON Group, 2012 began with the pivotal acquisition of Sapato.ru which has strengthened the already fortified leadership of OZON in the marketplace," said Maelle Gavet, CEO of OZON Holdings. "Efforts for the past six months have been concentrated on furthering the growth of OZON as a whole while blending Sapato.ru and OZON.ru to band together seamlessly. It has been a very organic and prolific progression."

02 May 2012

AVITO.ru closes $ 75 million fund-raising from Accel Partners and Baring Vostok Private Equity Fund IV to accelerate Russian expansion.

<p>AVITO.ru, the largest online classifieds website in Russia, announced today that it has received $75 million in new funding from Baring Vostok Private Equity Fund IV, Accel Partners, and existing investors Kinnevik and Northzone. The new funds will be used to further fuel the company’s strong growth throughout Russia and to continue attracting world-class talent.</p>