- Moscow and Moscow Region, Russia
- Minority stake
Vkusvill is a fast-growing food retailer in Moscow and the Moscow Region, focused on selling fresh products with short shelf life. The Company targets customers who make top-up purchases in between weekend shopping trips to large supermarkets and hypermarkets. Vkusvill stores are neighborhood (or convenience) stores, average store trade area is 150 sqm. Vkusvill sells only private label goods, and conducts strict quality control of its suppliers. The Company sells dairy, vegetables, meat, and other food categories, as well as non-food assortment.
The company’s growth rate is reported at 78% in USD, up to $232M, and 91%* in Rubles, up to 7.1B Rubles.
"After coming off of a benchmark year for The OZON Group, 2012 began with the pivotal acquisition of Sapato.ru which has strengthened the already fortified leadership of OZON in the marketplace," said Maelle Gavet, CEO of OZON Holdings. "Efforts for the past six months have been concentrated on furthering the growth of OZON as a whole while blending Sapato.ru and OZON.ru to band together seamlessly. It has been a very organic and prolific progression."
Baring Vostok Private Equity Fund IV invested 50 million dollars to support further growth of Tinkoff Credit Systems (TCS).