This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.


The only Russian nationwide off-price apparel and home fashions retailer
Moscow, Russia
Year of initial investment:

First Russian nationwide off-price apparel and home fashions retailer, leader of the Russian off-price retail market. Founded in 2000, Familia now has more than 275 stores in over 90 Russian cities.

Familia is a rapidly developing profitable off-price retailer that offers wide range of brands with discounts of up to 85%. The markup is minimised through cost optimization and direct bulk purchases from suppliers.

Other projects


24 November 2020

21 years later….

Letter from Baring Vostok Senior Partner Elena Ivashentseva to colleagues and friends in relation to Ozon’s IPO