This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.


The only flash sales etailer of branded Baby & Kids goods in Russia
Moscow, Russia
Year of initial investments:
Large minority stake

Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods fr om the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.

Every day Mamsy offers its customers a new flash sale lim ited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.

After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.

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