Location:

Moscow and Moscow Region, Russia

Years:

2016

Shareholding:

Minority stake

Vkusvill is a fast-growing food retailer in Moscow and the Moscow Region, focused on selling fresh products with short shelf life. The Company targets customers who make top-up purchases in between weekend shopping trips to large supermarkets and hypermarkets. Vkusvill stores are neighborhood (or convenience) stores, average store trade area is 150 sqm. Vkusvill sells only private label goods, and conducts strict quality control of its suppliers. The Company sells dairy, vegetables, meat, and other food categories, as well as non-food assortment.